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It could be even shorter, but I'd hesitate to go longer. ONE MINUTE VIDEO - Your video sell sheet should be about a minute long. The take-away? A short commercial of your product can be incredibly impactful. Tellingly, the final commercial that was made doesn't differ much from the video originally uploaded to Facebook. Just last week, it was featured on Good Morning America and Rachael Ray's show. You can buy it today in Walmart, Target, and every pet store around the country. It was a great video.Īs a result, he was able to license the Woof Washer 360 to the largest As Seen On TV company. I know how much fun bathing them is - and that it always takes longer than a minute. 360 degrees of clean in less than 1 minute! I've had many dogs over the years. I remember the first time I saw the video. About ninety percent of the concepts I help negotiate licensing agreements for these days employ the use of video. And they got back to me immediately to ask me for more information. Product designers frequently tell me: I didn't understand why potential licensees weren't getting back to me about my concept, which is great! So I created a video. It also satisfies our collective laziness. And for good reason: It's a powerful medium we can't take our eyes off of. As we all know, it increasingly dominates our newsfeeds. If the sell sheet you create isn't doing its job - meaning you haven't been able to motivate potential licensees to get back to you about your idea - you may need to create a video to supplement it.

At the end of the day, they're static, and may not leave an emotional impact. The benefit of your idea should be immediately apparent. Sell sheets are like magazine ads: Concise and compelling. Like I wrote about at length here, I recommend using sell sheets to pitch potential licensees on your ideas for new products. If your sell sheet is worth a thousand words, your video sell sheet is priceless. Lights, camera, action! It's time for you to become a director.

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